kyco

The marketing technology that national chains keep to themselves, placed in the hands of the independent venue.

The operation

kyco is an enterprise marketing platform built for the hospitality venue. It brings the tools that national groups deploy at scale, digital loyalty, email marketing, customer data capture, dynamic QR, table bookings and order to table, into a single suite an independent operator can run. One platform, one relationship, the capability of a chain.

The technology

The platform is built on durable, recurring infrastructure. Digital loyalty cards live in the Apple and Google wallet, carrying push notifications and proximity alerts. Dynamic QR tags re-route without being replaced. Wi-Fi capture turns footfall into first-party data. Each venue compounds its own customer base on technology it could never have built alone.

The technology of the giants, in the hands of the independent.

The thesis

kyco answers a question institutional capital rarely asks. Who arms the independent. Recurring software revenue, a loyal base of venues, and a market of tens of thousands of operators underserved by enterprise tooling. Stockbridge holds a position in kyco and backs its expansion, for the long term rather than the resale.